Greg Williams has 20 years of experience in hair restoration not only for genetic male and female hair loss, but also for reconstruction post trauma and burns, and for feminine hairline creation for transwomen. He is the only BUPA recognised hair transplant surgeon in the UK.

He is known as a leading campaigner for standards and regulation of the hair restoration surgery field in the UK and has co-authored most of the existing documents to do with hair transplant surgery in the UK.

He is actively involved in education and research, is widely published in medical journals, and has authored chapters in the leading books on hair transplant surgery. He has been faculty at numerous national and international meetings. Most recently he was selected as the Program Chair for the International Society of Hair Restoration Surgery 31st World Congress in Delhi, India.